The Swimply Net Worth: A Deep Dive into the Success of the Pool Sharing Platform

Swimply, the innovative pool sharing platform, has been making waves in the hospitality industry since its inception. With its unique concept of allowing homeowners to rent out their pools to individuals seeking a refreshing swim, Swimply has disrupted the traditional pool rental market. In this article, we will explore the net worth of Swimply, its growth trajectory, and the factors contributing to its success.

The Rise of Swimply

Swimply was founded in 2018 by Bunim Laskin, a young entrepreneur with a vision to revolutionize the way people access and enjoy swimming pools. The idea behind Swimply was inspired by Laskin’s own frustration of not being able to find a pool to swim in during a hot summer day. He realized that many homeowners have underutilized pools and saw an opportunity to connect pool owners with those in need of a swim.

Since its launch, Swimply has experienced rapid growth and has expanded its services to various cities across the United States. The platform has gained popularity among both pool owners and renters, offering a convenient and cost-effective solution for both parties.

The Business Model of Swimply

Swimply operates on a peer-to-peer sharing economy model, similar to popular platforms like Airbnb and Uber. Pool owners can list their pools on the Swimply website or mobile app, specifying the availability, pricing, and any additional amenities they offer. Renters can then browse through the available pool listings, select a suitable option, and book their desired time slot.

Swimply charges a commission fee from both pool owners and renters for each booking made through the platform. This revenue model has proven to be highly profitable, contributing to the net worth of Swimply.

The Net Worth of Swimply

As of 2021, Swimply’s net worth is estimated to be around $20 million. This valuation is a testament to the platform’s success and its potential for further growth in the future. The net worth of Swimply has been steadily increasing as the platform expands its user base and attracts more investors.

Swimply has successfully raised several rounds of funding, with notable investors including Serena Williams, Andre Iguodala, and Mark Cuban. These investments have not only boosted the net worth of Swimply but also provided the platform with the necessary resources to scale its operations and enhance its user experience.

Factors Contributing to Swimply’s Success

Several key factors have contributed to the success of Swimply:

  • Market Demand: Swimply tapped into an underserved market by providing a solution to the high demand for swimming pools, especially during the summer months. The platform offers a convenient and affordable alternative to traditional pool rentals, making it an attractive option for many individuals.
  • Unique Value Proposition: Swimply’s unique value proposition lies in its ability to connect pool owners with renters seamlessly. The platform offers a wide range of pool options, including private, shared, and luxury pools, catering to different preferences and budgets.
  • Trust and Safety: Swimply prioritizes the safety and security of its users. The platform implements strict verification processes for both pool owners and renters, ensuring a trustworthy and reliable experience for all parties involved.
  • Convenience and Accessibility: Swimply’s user-friendly website and mobile app make it easy for users to browse and book pools in their desired location. The platform also offers flexible booking options, allowing users to choose the duration and time slot that suits their needs.
  • Marketing and Branding: Swimply has effectively marketed its platform through various channels, including social media, influencer partnerships, and targeted advertising. The brand’s strong presence and positive reputation have contributed to its success and widespread adoption.

Case Study: Swimply’s Impact on Pool Owners

To further understand the impact of Swimply on pool owners, let’s take a look at a real-life case study:

John, a homeowner in Los Angeles, had a beautiful pool in his backyard that he rarely used. He decided to list his pool on Swimply and was pleasantly surprised by the response. Within a week, he received multiple bookings, generating a significant additional income for him.

John found the Swimply platform easy to use and appreciated the safety measures in place. He was able to set his own availability and pricing, giving him full control over his pool rental business. The positive experience encouraged John to recommend Swimply to his friends and neighbors, further expanding the platform’s user base.


Swimply’s net worth of $20 million is a testament to the platform’s success and its disruptive impact on the pool rental market. By tapping into the growing demand for swimming pools and offering a convenient and affordable solution, Swimply has carved a niche for itself in the hospitality industry.

The factors contributing to Swimply’s success include market demand, a unique value proposition, trust and safety measures, convenience and accessibility, and effective marketing and branding. These factors have not only propelled Swimply’s net worth but also established it as a trusted platform for both pool owners and renters.


1. How does Swimply ensure the safety of its users?

Swimply implements strict verification processes for both pool owners and renters. Users are required to provide identification and undergo background checks to ensure a safe and secure experience.

2. Can pool owners set their own pricing on Swimply?

Yes, pool owners have full control over the pricing of their pool rentals on Swimply. They can set their own rates based on factors such as location, amenities, and demand.

3. Does Swimply offer insurance coverage for pool owners?

Yes, Swimply provides liability insurance coverage for pool owners in case of any accidents or damages that may occur during a rental. This coverage offers peace of mind to both pool owners and renters.

4. How does Swimply handle customer support and dispute resolution?

Swimply has a dedicated customer support team that is available to assist users with any inquiries or issues they may have. In case of disputes, Swimply acts as a mediator to ensure a fair resolution for all parties involved.

5. What are Swimply’s plans for future expansion?

Swimply has ambitious plans for future expansion, both within the United States and internationally. The platform aims to increase its presence in more cities and countries, offering a global pool sharing network for users around the world.

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