The Snapchat Planet Order: A New Way to Explore the World

With over 280 million daily active users, Snapchat has become one of the most popular social media platforms in the world. Known for its disappearing photos and videos, Snapchat has revolutionized the way we communicate and share moments with our friends and followers. However, Snapchat is not just limited to personal interactions; it has also introduced a unique feature called “Snapchat Planet Order” that allows users to explore the world in a whole new way. In this article, we will delve into the details of Snapchat Planet Order, its benefits, and how it can enhance your Snapchat experience.

What is Snapchat Planet Order?

Snapchat Planet Order is a feature within the Snapchat app that enables users to view and explore different locations around the world. It uses augmented reality (AR) technology to overlay virtual objects and information onto real-world environments. By simply opening the Snapchat camera and swiping through the available filters, users can access a wide range of location-based content, including landmarks, tourist attractions, and even local businesses.

How Does Snapchat Planet Order Work?

Snapchat Planet Order leverages the app’s geolocation capabilities to determine the user’s current location. Once the location is identified, Snapchat displays a variety of filters and lenses related to that specific place. For example, if you are in Paris, you might see filters that include the Eiffel Tower, the Louvre Museum, or other iconic landmarks. By selecting a filter, users can virtually place themselves in that location and take photos or videos with the augmented reality elements.

Moreover, Snapchat Planet Order also provides additional information about the location, such as historical facts, interesting trivia, and user-generated content. This creates a more immersive experience and allows users to learn about different places while having fun with the app.

The Benefits of Snapchat Planet Order

Snapchat Planet Order offers several benefits that make it a valuable tool for both users and businesses:

  • Virtual Travel: With Snapchat Planet Order, users can virtually travel to different places around the world without leaving their homes. This is especially useful for those who are unable to travel due to various reasons, such as financial constraints or physical limitations.
  • Discover New Locations: Snapchat Planet Order allows users to discover new locations and attractions they may not have known about before. By exploring different filters and lenses, users can stumble upon hidden gems and plan future trips based on their interests.
  • Engage with Local Businesses: Local businesses can take advantage of Snapchat Planet Order to promote their products and services. By creating custom filters and lenses, businesses can increase their visibility and attract Snapchat users who are in the vicinity.
  • Enhance Social Media Presence: Snapchat Planet Order provides an opportunity for users to create unique and engaging content to share with their followers. By incorporating augmented reality elements into their snaps, users can stand out from the crowd and increase their social media presence.

Case Studies: Successful Implementation of Snapchat Planet Order

Several businesses and organizations have already embraced Snapchat Planet Order and achieved remarkable results. Let’s take a look at a few case studies:

1. Tourism Australia

Tourism Australia, the official tourism organization of Australia, partnered with Snapchat to promote the country’s iconic landmarks and attractions. They created a series of filters and lenses that showcased popular destinations such as the Sydney Opera House, the Great Barrier Reef, and Uluru. The campaign generated significant engagement, with millions of Snapchat users using the filters and lenses to share their virtual Australian adventures.

2. National Parks Service

The National Parks Service in the United States utilized Snapchat Planet Order to raise awareness about the country’s national parks and encourage visitation. They developed filters and lenses featuring various national parks, including Yellowstone, Yosemite, and the Grand Canyon. The campaign not only increased the visibility of these parks but also educated Snapchat users about the importance of preserving natural landscapes.


Snapchat Planet Order is a groundbreaking feature that allows users to explore the world in a unique and interactive way. By leveraging augmented reality technology, Snapchat has created a platform that combines entertainment, education, and social media engagement. Whether you want to virtually travel to exotic destinations, discover hidden gems, or promote your business, Snapchat Planet Order offers endless possibilities. So, next time you open Snapchat, don’t forget to swipe through the filters and lenses to embark on your own virtual adventure!


1. Can anyone access Snapchat Planet Order?

Yes, Snapchat Planet Order is available to all Snapchat users. However, the availability of specific filters and lenses may vary depending on the user’s location.

2. Can businesses create their own custom filters and lenses for Snapchat Planet Order?

Yes, businesses can create custom filters and lenses for Snapchat Planet Order. Snapchat offers various advertising options, including sponsored filters and lenses, which allow businesses to promote their brand and engage with Snapchat users.

3. How accurate is the geolocation feature of Snapchat Planet Order?

The geolocation feature of Snapchat Planet Order relies on GPS and other location-based technologies to determine the user’s current location. While it is generally accurate, there may be occasional discrepancies or limitations, especially in areas with poor GPS signal or when using older devices.

4. Can Snapchat Planet Order be used for educational purposes?

Yes, Snapchat Planet Order can be a valuable educational tool. By providing historical facts, trivia, and user-generated content, it allows users to learn about different locations and cultures in an interactive and engaging way.

As with any location-based feature, there are potential privacy concerns associated with Snapchat Planet Order. Users should be mindful of the information they share and ensure that their privacy settings are appropriately configured. It is always advisable to review and understand the privacy policies of any app or platform before using location-based features.

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